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Professor Howard Stevenson’s Entrepreneurship Definition And Examples

The Definition Of Entrepreneurship

When HBS Professor Howard Stevenson defined entrepreneurship as, “Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled,” what he meant was people who pursue a solution or a dream despite the apparent challenges or barriers are those who are truly entrepreneurs.

Some might look at the world the way it is and they might say to themselves I could never break into the industry I want to because there are powers greater than myself currently controlling the variables I would need to influence or involve in order to achieve my dream.

The Example Of Limebike

A great example of a company who broke into the transportation and mobility space despite challenges and controlling factors is the company Limebike. This company has created an easy and accessible alternative to cars by producing a system allowing people to access bikes and scooters.

Even though there are many powerful players in the industry who have lobbyists and resources to push Limebike out of the mobility and transportation market theoretically, Limebike continued to pursue a solution to a societal need for more dynamic commuting options.

There were many reasons Limebike’s founders might have been afraid to challenge those in their same market but they didn’t and are challenging, arguably disrupting, the modern transportation industry.

Are you an aspiring entrepreneur? Let’s talk business. Get in touch!

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